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Samsung Mercilessly Mocks iPhone Duo 'Crackgate' in Galaxy Z Fold 8 Ads

  • Samsung launched a sponsored Instagram campaign last week mocking Apple's iPhone Duo, using a sliced green apple to highlight durability concerns while promoting the Galaxy Z Fold 8's slimmer, lighter design.
  • Apple's first foldable faces early reports of cracked screens and hinge issues, prompting some users to label the controversy "crackgate" despite limited evidence of a widespread defect.
  • The Samsung-sponsored ad claims the Galaxy Z Fold 8 is 1.6mm thinner and 53g lighter than the iPhone Duo, boasting Samsung has been "years ahead in foldables."
  • Apple acknowledged the issue affecting a small number of devices and advised owners to contact AppleCare for replacements, though the company has not confirmed the underlying cause.
  • This campaign continues the long-standing Samsung-Apple rivalry, as Samsung frequently leverages Apple's hardware limitations in marketing to emphasize its own foldable-phone experience.
Insights by Ground AI

33 Articles

Left

As Apple’s first foldable phone, the ‘iPhone Duo,’ became embroiled in a controversy over internal screen damage immediately after its release, Samsung Electronics uploaded a video satirizing the issue. On the 29th of last month (KST), Samsung Electronics’ official Saudi Arabia account posted a video on Instagram showing what appeared to be a line drawn on the screen of the ‘Galaxy Z Fold 8.’

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Samsung subsidiaries in several countries have criticized the iPhone Duo's cracked screens. Samsung Canada and Saudi Arabia have showcased the durability of the Galaxy Z Fold 8 foldable phone.

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Right

Apple recently released its first foldable phone, but its display is plagued with issues. Samsung is leveraging this issue and its experience in foldable phones to promote its devices.

·Tehran, Iran (Islamic Republic of)
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The launch of the new folding phone duo is an important step for Apple in several respects. First, the device, which is extremely expensive even for iPhone ratios, sets off a shiny sales start. Then, first reports of cracks appear in the display.

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Android Authority broke the news in British Columbia, Canada on Monday, October 26, 2026.
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