Salesforce to Acquire Braze in a $5.66 Billion Deal
Braze Class A shareholders would get $47.50 in cash per share as Salesforce expands its customer engagement tools.
- On Tuesday, Salesforce announced an agreement to acquire customer engagement platform Braze for about $5.66 billion, with the deal expected to close in fiscal year 2028 subject to regulatory approval.
- The acquisition integrates Braze's real-time engagement architecture with Salesforce Marketing Cloud to help marketers respond to customer behavior across mobile apps, websites, and messaging channels simultaneously.
- Braze Class A shareholders will receive $47.50 in cash per share under the agreement, with AI-powered optimization helping brands coordinate personalized customer experiences across high-volume channels.
- Co-Founder Bill Magnuson stated the partnership aims to help marketers execute ideas faster, strengthening customer relationships by allowing brands to connect through timely, relevant interactions across touchpoints.
- Both Salesforce and Braze will continue operating independently until the deal closes in fiscal year 2028, pending customary conditions including shareholder approval and regulatory clearances.
28 Articles
28 Articles
Salesforce to Buy Braze for $5.66B, Expanding Real-Time AI Marketing
Salesforce (NYSE:CRM) said it intends to acquire customer-engagement platform Braze in a cash transaction valued at approximately $5.66 billion in enterprise value, expanding its marketing offerings with real-time, mobile-focused customer engagement capabilities. Under the agreement, holders of Bra
Salesforce has concluded an agreement to purchase Braze for about $5.66 billion, including debts, by incorporating a customer engagement platform into its portfolio. Exclusive material for subscribers. To have full access, access the material link and register.
Salesforce Retreats 2% on $5.66B Deal for Braze, Even as ServiceNow and Adobe Gain 2%
Salesforce just agreed to spend billions in cash on a customer engagement platform, and the market is not applauding. Find out why rivals are rising while Salesforce takes the hit and whether the strategic bet on Marketing Cloud justifies the cost.
Coverage Details
Bias Distribution
- 53% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
