US EditionSales rocket to £11.3m at Wirral frozen food firm - Liverpool Business News
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Sales rocket to £11.3m at Wirral frozen food firm - Liverpool Business News
Wirral frozen food firm turns loss to profit and sees sales more than double to £11.3m after pivoting from retail to wholesale and targeting the fast-growing air fryer ready meals market. Tony McDonough reports Noel Davis, owner of King Parrot Frozen Foods in Birkenhead Frozen food firm King Parrot Frozen Foods (KPFF) is reaping the rewards of a major change in focus from retail to wholesale. In 2022 KPFF owner Noel Davis closed nine loss-maki…
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