US EditionAmazon and Saks Fifth Avenue launch luxury e-commerce storefront
- Saks Fifth Avenue launched a curated multi-brand luxury storefront called Luxury Stores at Amazon on May 2, 2025, featuring fashion and beauty selections on Amazon's website and app.
- The launch follows Amazon’s ongoing attempts since 2020 to break into luxury fashion, addressing past struggles with fast fashion and connecting with upscale shoppers.
- The storefront displays digital window installations inspired by Saks’ New York flagship and includes brands like Dolce&Gabbana, Balmain, Stella McCartney, and La Prairie.
- Emily Essner, President of Saks Global, highlighted the launch as an opportunity to offer Amazon customers a distinct luxury shopping environment curated by Saks experts, while Jenny Freshwater of Amazon emphasized their dedication to expanding the range of premium brands available to meet the diverse preferences of shoppers.
- This collaboration expands Amazon's luxury assortment and aims to elevate the shopping experience, signaling a potential shift in reaching elite online consumers through Saks’ expertise.
14 Articles
14 Articles
Saks Fifth Avenue launches storefront on Amazon to sell luxury clothes, products
Saks Fifth Avenue is launching a storefront on Amazon where it will sell high-end, designer products from Dolce & Gabbana and Balmain in the e-commerce giant's latest foray into selling luxury goods, the companies said on Tuesday.
Saks Fifth Avenue Partners with Amazon to Launch High-End Storefront in Major Expansion
Saks Fifth Avenue Partners with Amazon to Launch High-End Storefront in Major Expansion Edited by: TJVNews.com In a bold move that reflects shifting trends in online retail and the evolving landscape of luxury commerce, Saks Fifth Avenue is officially launching a third-party storefront on Amazon, the world’s largest online marketplace. The new digital boutique will live within Amazon Luxury, the e-commerce giant’s premium destination for designe…
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