US EditionSainsbury’s starts checkout-free payments for shoppers to ‘reduce friction’
- Sainsbury's began trialling checkout-free payments using payment-enabled SmartShop handsets at two stores in Richmond and Kempton in early 2025.
- The trial follows the recent launch of VAR-style AI cameras at self-checkouts to reduce theft and responds to £4.2 billion estimated retailer losses from crime last year.
- During the trial, shoppers pay via devices that cannot process colleague discounts or physical Nectar cards, then return the handsets to ports after payment.
- Darren Sinclair, Sainsbury’s future stores director, explained that the trial is designed to make the shopping process smoother, enhance the payment experience, and streamline the overall customer journey, while also exploring opportunities for future store layouts.
- Sainsbury's expects the trial to encourage more SmartShop use, provide insights on shopping behavior, and advance store format decisions while facing some criticism over privacy concerns.
28 Articles
28 Articles
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Sainsbury’s Testing New Checkout-Free Tech
Sainsbury’s is trialling a new checkout-free system that lets customers pay for their shopping on its SmartShop handsets as part of moves to “reduce friction”. According to trade publication The Grocer, the supermarket is testing the new payment-enabled devices in (more…) The post Sainsbury’s Testing New Checkout-Free Tech appeared first on KamCity.
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