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Russell Wilson Stars in Hot Wheels’ Latest Ad Campaign

Summary by The Toy Book
Mattel is driving excitement for its new Hot Wheels Speed Snap Track System by partnering with a fellow snap expert: World Champion quarterback Russell Wilson.  Wilson and his five-year-old son, Win, test-drive the new system in “Snap to Play,” an action-packed ad campaign. In the spot, Win highlights the ease of building with the speed-snap design by creating epic racetracks without his father’s help. Now fired from the pit crew, Wilson celebr…
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The Toy Book broke the news in on Friday, September 12, 2025.
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