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RunSignup demos AI-driven ‘buy in chat’ for event registration and ticketing

Summary by endurance.biz
RunSignup, the US-based registration and technology provider for endurance events, has become the first platform in the mass participation event space to live-demo an AI-based commerce transaction, also known as ‘buy in chat’. While the functionality is currently a prototype, it signals a move toward using natural language conversation to complete event registration, including collecting necessary participant data, waiver agreements, and secure …
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endurance.biz broke the news in on Friday, November 21, 2025.
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