Published 24 hours ago • loading... • Updated 3 hours ago
Running a small business means making sacrifices. Are they permanent?
A Rocket Lawyer survey of 883 owners found 55.3% started for schedule flexibility, while 23% cited time as a major barrier.
Rocket Lawyer's 2026 Small Business American Dream Survey found that 55.3% of small business owners started their companies partly for schedule flexibility, based on input from 883 U.S. owners surveyed in June 2026.
Starting a business often involves sacrificing predictable income and personal time, with 23% of owners identifying time constraints as a significant barrier to business growth.
Business ownership means working "often times more than a traditional 9-5," one owner noted, while another described the potential reality as having "not enough income."
Rocket Lawyer suggests owners track time for one or two weeks to identify tasks to delegate, automate, or outsource while reviewing cash flow, pricing, and margins.
Regularly reassessing initial sacrifices helps ensure the business remains flexible, allowing owners to choose habits intentionally rather than continuing ones their company has outgrown.