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Mattel to Release Barbie Doll Based on Rugby Star Ilona Maher, Other Athletes

Mattel's new dolls feature four international rugby stars and a new athletic body sculpt to inspire girls, citing research that 1 in 3 girls quit sports by age 14 due to confidence issues.

Summary by WISN
Mattel said they used an all-new body sculpt for Maher's doll to better reflect the build of Maher and the other female athletes.

3 Articles

WISNWISN
Center

Mattel to release Barbie doll based on rugby star Ilona Maher, other athletes

Mattel said they used an all-new body sculpt for Maher's doll to better reflect the build of Maher and the other female athletes.

·Milwaukee, United States
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Los Angeles TimesLos Angeles Times
Lean Left

Barbie is teaming up with Ilona Maher and other rugby stars to help keep girls in sports

Mattel is releasing an Ilona Maher Barbie as part of its new campaign with international rugby stars to encourage girls to keep competing in sports.

·Los Angeles, United States
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MarcaMarca
Center

Rugby Player Ilona Maher Inspires a New Barbie with ‘Sculpt Music’ Version

American rugby player Ilona Maher, Olympic medalist in Paris 2024 and world icon of female sport, has served as a model to inspire a new Barbie that will be marketed from autumn 2026.wf_cms.rss.read_more

·Barcelona, Spain
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Marca broke the news in Barcelona, Spain on Tuesday, October 7, 2025.
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