Royal Mail Unveils Star-Studded New Campaign for Parcel Service

Royal Mail snubs posties for celeb-driven parcel TV blitz - DecisionMarketing

Royal Mail has sacked the humble postie in favour of a gaggle of celebs for what it claims is its biggest brand campaign to date, aimed at showcasing how easy and convenient it is to use the company’s parcel-sending services. Devised by independent media agency the7stars, and launching first across ITV, Channel 4 and Sky, the activity is claimed to Royal Mai’s largest multi-channel rollout. Produced by all things and directed by Pete Roe, the 30…

Royal Mail unveils star-studded new campaign for parcel service

The Royal Mail is showcasing the ease and convenience of its modern parcel-sending services with a big-budget, celebrity-led campaign across multiple formats. Devised by independent media agency The7stars, the work is said to mark the postal service’s “biggest brand campaign to date”, with primetime slots running on ITV, Channel 4 and Sky. The campaign will be centred around a 30-second ad produced by All Things and directed by Pete Roe that off…

Royal Mail unveils first talent-led campaign - Mobile Marketing Magazine

Royal Mail has unveiled its first-ever campaign driven by talent to highlight the simplicity and convenience of its modern parcel-sending options. Created by independent media agency the7stars, this initiative represents Royal Mail’s most extensive brand campaign to date, featuring its widest multi-channel deployment. It premieres this evening across ITV, Channel 4, and Sky. Produced by all things and helmed by director Pete Roe, the 30-second a…