Sandals, Royal Caribbean Seal 50-50 Deal
The equal venture aims to broaden distribution and tap an estimated $2 trillion global vacation market, Royal Caribbean said.
- On Wednesday, Royal Caribbean Group announced a joint venture agreement to acquire a 50% equity stake in Sandals and Beaches Resorts for approximately $3 billion, creating an equal partnership between the cruise giant and the Caribbean-born hospitality brand.
- This 50-50 partnership, which values the brand at roughly $6 billion, establishes shared board governance under Royal Caribbean Group CEO Jason Liberty and Sandals Executive Chairman Adam Stewart, differing from earlier speculation of a 51% acquisition.
- Royal Caribbean Group secured committed debt financing from Morgan Stanley for the investment, covering a combined portfolio of 20 all-inclusive resorts across 10 Caribbean islands spanning Jamaica, Barbados, and Saint Lucia.
- Existing reservations and operations continue as usual for now, though leadership indicated potential future opportunities to connect loyalty programs and integrate cruise vacations with land-based resort stays in coming years.
- Targeting a global vacation market estimated at approximately $2 trillion, the companies aim to broaden distribution while honoring the legacy of founder Gordon 'Butch' Stewart, who established Sandals in Montego Bay over 40 years ago.
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Royal Caribbean takes US$3 billion stake in Sandals
A Caribbean-born hospitality brand is entering a new partnership with one of the world’s largest cruise companies, with Royal Caribbean Group agreeing to invest approximately US$3 billion for a 50 per cent stake in Sandals and Beaches Resorts. The agreement, announced in a statement on Wednesday, will create a 50-50 joint venture between Royal Caribbean […] The article Royal Caribbean takes US$3 billion stake in Sandals is from St. Lucia Times.
Royal Caribbean Just Bought Half of Sandals Resorts, Here's What Changes for Guests
Key Aspects: Royal Caribbean Group and Sandals and Beaches Resorts have confirmed the signing of a partnership agreement expected to close in early 2027. The $3 billion investment from Royal Caribbean Group secures a 50% equity interest in the land-based resort properties. Both cruise and resort operations will continue as normal for now, but exciting new options may integrate loyalty programs or vacation planning in the future. Fast on the hee…
Sandals, Royal Caribbean seal 50-50 deal
WESTERN BUREAU: Royal Caribbean Group and Sandals Resorts have sealed a landmark 50-50 partnership, ending speculation that the global cruise giant would acquire majority ownership of the Jamaica-born resort company. The agreement, confirmed last night after a day of intense market speculation, will see Royal Caribbean invest approximately US$3 billion for a 50 per cent equity interest in Sandals and Beaches Resorts.
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