US EditionRokt acquires mParticle for $300 million
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Rokt acquires mParticle for $300 million
Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million on Thursday. The deal is framed as a merger, but Rokt is taking a 100% stake, as confirmed by Bruce Buchanan, Rokt’s co-founder and CEO. The acquisition is somewhat unexpected, given that both companies operate in the ecommerce marketing sector. Rokt recently acquired AfterSell, a post-purchase customer experience and upselling service…
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