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NFL Boss Teases Japan Among 10 New Nations for Regular-Season Games

Goodell said the league has about 10 international markets in mind as owners approve more overseas games starting in 2027.

  • NFL Commissioner Roger Goodell identified Japan as a target for a future regular-season game, noting it ranks among "about 10" international markets he is considering for expansion.
  • The league aims to eventually host 16 games abroad annually as part of aggressive global growth; in 2026, the NFL will play a record nine international games across four continents.
  • Goodell noted the league previously held a preseason game in Tokyo, stating "We want to do a regular-season game next." The Los Angeles Rams are the only team linked to Japan through the global markets program.
  • NFL Vice President Peter O'Reilly previously highlighted Japan, Italy, and Africa as potential future sites, describing Australia as a "sports-crazed market" where the league lacks year-round presence.
  • While international travel remains a challenge for teams, Goodell eventually wants regular-season contests played almost weekly, though he acknowledged this would likely require expanding to an 18-game schedule.
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Bleacherreport broke the news in San Francisco, United States on Thursday, July 16, 2026.
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