NFL Boss Teases Japan Among 10 New Nations for Regular-Season Games
Goodell said the league has about 10 international markets in mind as owners approve more overseas games starting in 2027.
- NFL Commissioner Roger Goodell identified Japan as a target for a future regular-season game, noting it ranks among "about 10" international markets he is considering for expansion.
- The league aims to eventually host 16 games abroad annually as part of aggressive global growth; in 2026, the NFL will play a record nine international games across four continents.
- Goodell noted the league previously held a preseason game in Tokyo, stating "We want to do a regular-season game next." The Los Angeles Rams are the only team linked to Japan through the global markets program.
- NFL Vice President Peter O'Reilly previously highlighted Japan, Italy, and Africa as potential future sites, describing Australia as a "sports-crazed market" where the league lacks year-round presence.
- While international travel remains a challenge for teams, Goodell eventually wants regular-season contests played almost weekly, though he acknowledged this would likely require expanding to an 18-game schedule.
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12 Articles
NFL boss teases Japan among 10 new nations for regular-season games
In a video released by Sportico on social media, Goodell was asked about global markets where he wants the NFL to play a season matchup that have not yet hosted such a contest. "I got about 10," Goodell said at the Fanatics Fest in New York's Javits Center. "We had a game in Tokyo but it was a pre-season game so we want to do a regular-season game now." He was also asked about staging an NFL regular-season game in Italy. "A lot of people want to…
Roger Goodell Says He Has 10+ International Markets He Wants For NFL Games
If the World Cup has you thinking about football on a global stage, just know that you are not alone. NFL Commissioner Roger Goodell’s plans for world domination aimed at extending the league’s reach to global markets show no sign of ending. So it didn’t surprise me at all to see this CBS Sports news story about the league’s commissioner sharing his desire to play a game in Japan and “about 10” other countries that could serve as hosts for NFL a…
Roger Goodell eyeing an NFL game in Japan, with more countries in mind
The league is looking to build on its record-setting global slate
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