Robbie Williams backs Aussie alcohol-free beer brand

Robbie Williams joins forces with Heaps Normal - Beer & Brewer

Global music star Robbie Williams has joined Heaps Normal as both a creative collaborator and investor, marking a new chapter for the brand as expands its global reach. Founded in 2020, Heaps Normal is Australia’s leading independent non-alcoholic beer brand and has set its sights on the UK market, having soft-launched there in June. Williams’ partnership is based on a shared belief in doing things differently and backing a new kind of normal – …

Robbie Williams backs Aussie alcohol-free beer brand

Robbie Williams has partnered with Australian alcohol-free beer brand Heaps Normal, becoming both an investor and creative collaborator as the company expands into the UK. The singer, who has been sober for more than two decades, discovered the brand while touring Australia and was drawn to its ethos and cultural impact. “Teaming up with Heaps Normal is personal for me,” he said. “I love the ethos of the Heaps brand, and I’m excited for what we’…