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Eighteen Months After Its Acquisition, RMC BFM Lost Almost 40% of Its Value
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Eighteen months after the acquisition of RMC BFM, the book value of CMA CGM's participation fell sharply. Costy departures, advertising decline and loss of BFMTV's leadership vis-à-vis CNews weaken a strategic investment, on the approach of a presidential where the audience will also be worth influencing.
Eighteen months after the acquisition of RMC BFM by CMA CGM, the Group's valuation, driven by competition from CNews and a dull advertising market, collapsed by EUR 464 million.
In 2024, CMA CGM had acquired the radio and the news channel continuously at a high price. But the rise in the power of CNews and the decline in the advertising market significantly deteriorated its accounts.
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