Disney's Reimagined Upfronts: A New Era of Content, Advertising, and Fandom
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Disney's Reimagined Upfronts: A New Era of Content, Advertising, and Fandom
Back in the linear days of television, the big hubbub around the upfronts was the debut of the network fall schedule. It would be unfurled and touted to advertisers with the hope that they would invest in the shows prior to the season beginning. They would go day-by-day and discuss...
Rita Ferro on Disney’s Next Chapter in Advertising and at this Year’s Upfront
Rita Ferro on Disney’s Next Chapter in Advertising and at this Year’s Upfront Brand May 11, 2026 7 min. read As Disney heads into its Upfront amid a new era of leadership, the company is redefining how it brings the full power of its portfolio to advertisers. With Disney CEO Josh D’Amaro and President and Chief Creative Officer Dana Walden driving a unified vision, this year’s presentation highlights how storytelling, sports, technology, and p…
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