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Nike Pulls Back on Bank of America Downgrade and $30 Price Objective; Dick's Ticks Up, On Holding Holds Flat

Analysts said Nike’s turnaround is now a full fiscal year behind, with weaker sales, China demand and inventory pressure weighing on earnings.

Summary by 24/7 Wall St.
Bank of America just told investors that Nike's comeback is running a full year behind schedule, and the market is punishing the stock while its rivals barely flinch. Whether the selloff stays contained to one brand or spreads across athletic names is the question every investor in this space needs to answer now.

6 Articles

Nike drops 2 percent after Bank of America downgrades its recommendation. Akamai rises sharply after new deal with Anthropic.

US stock markets start Friday with relatively cheerful faces. At the company level, shoe manufacturer Nike is losing ground after a decline in sales.

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CNBC broke the news in Englewood Cliffs, United States on Friday, September 25, 2026.
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