US EditionRight wing urges boycott of iconic Brazilian flip-flops
Right-wing figures demand a boycott of Havaianas over a politically charged ad, risking jobs at the Minas Gerais factory that employs 10,000 people, company data shows.
- Prominent right-wing figures are calling for a boycott of Havaianas after the advertisement was seen as taking sides next year.
- In the ad, actress Fernanda Torres, a supporter of the Brazilian left, appears urging the public to avoid starting 2026 on the political right and led the Oscar-winning film Ainda Estou Aqui, winning a Golden Globe.
- Conservative politicians and influencers escalated the response by Eduardo Bolsonaro throwing a Brazilian-flagged Havaianas in the trash on Sunday, while Rodrigo Valadares and Thiago Asmar urged a boycott on X and Instagram.
- Local job risks surfaced as Duda Salabert denounced the boycott as "idiotic attacks" threatening jobs in Minas Gerais, where the Alpargatas group employs 10,000 and sold 226.6 million pairs in 2024, with no comment to AFP.
- Given Havaianas's global reach, the brand faces higher stakes as South America's largest nation prepares for general elections next year with President Luiz Inacio Lula da Silva seeking another term.
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A line from popular actress Fernanda Torres angered far-right supporters
Le Huffington Post
Laminute.infoThe famous Brazilian brand is the subject of a call for boycotts of right-wing political figures because of a "orientated" pub with actress Fernanda Torres.
The anger of the Bolanarists began from a television ad by Havaianas starring Fernanda Torres
In a video published on the brand's account, Fernanda Torres, the main actress of the Brazilian film Oscar-winning "I'm still here", calls for "not to start the year 2026 of the right foot." But in Brazil, "start the year of the right foot" means "start the year of the right foot".
The world's most famous flip flops manufacturer, 'Havaianas', is in the midst of a political storm following the launch of an advertising campaign that...
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