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Rethinking International B2B SEO in 2025

Summary by Oban International
For international B2B marketers, SEO has never been just about keywords – translated or otherwise. The real challenge is upstream: understanding how people in different markets think, search, and buy. It’s about reading between the lines, where language, behaviour, and business culture intersect. That’s where SEO either pulls its weight or quietly fails. This isn’t a guide to hreflang tags or canonical issues. It’s about the messier, more strate…
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Oban International broke the news in on Thursday, May 15, 2025.
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