Retargeting Ads: Common Mistakes to Avoid
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Retargeting Ads: Common Mistakes to Avoid
Want better results from your retargeting ads? Start by avoiding these common mistakes: Over-frequency: Showing ads too often frustrates buyers and reduces engagement. Poor targeting: Grouping all audiences together wastes ad spend and lowers click-through rates. Unclear goals: Without specific objectives, campaigns underperform and ROI drops. Generic messaging: Ads that lack local details fail to connect with audiences. Weak follow-up: Slow or…
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