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The Ultimate Guide to Black Friday in Northwest Arkansas, the River Valley

Nearly 40% of UK retailers expect a rise in fraud attempts during Black Friday, with scams including fake websites, bogus refund claims, and AI-enhanced tactics.

  • On November 28, Black Friday 2025 falls on a peak sales weekend stretching to Cyber Monday on December 1, and many UK retailers have already launched sales as the bonanza begins.
  • Amid rising demand, UK merchants and online marketplaces face pressure to balance smooth checkouts with security, while 75% say AI makes scams more convincing and 78% of shoppers worry this Black Friday, payabl said.
  • Fraudsters use fake sites and bogus refund claims to exploit Black Friday shoppers, with purchase scams accounting for 72% of APP cases and victims reporting average losses of 500.
  • Industry groups urge immediate investment in adaptive fraud prevention as the Take Five To Stop Fraud campaign advises shoppers to research sellers and banks and police to report scams.
  • NRF forecasts elevate economic stakes with holiday sales surpassing $1 trillion, prompting 76% of the retail sector to plan increased fraud-prevention technology investment next year.
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Evening Standard broke the news in London, United Kingdom on Sunday, November 23, 2025.
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