Retail Media: The Small Store Opportunity

Beyond Retail Media: SA`s Biggest Digital Opportunity Is Hiding in Plain Sight

You’ve probably heard the term commerce media, but what is it really? Simply put, it's advertising that lets retailers build a media business out of their first-party data by connecting consumers with their products and services at every step of the shopping journey, says Daniel Levy, Co-Founder and Co-CEO of Flow.

Retail Media: The Small Store Opportunity

In conjunction with another of its key initiatives, the growing reach of its membership scheme and the data this provides, Co-op’s retail media network provides significant and developing opportunities for suppliers…find out more here (more…) The post Retail Media: The Small Store Opportunity appeared first on KamCity.