Indie Bookstore Goes Viral After Hundreds of Customers Line Up to Help Move Its Inventory to a New Location — One Book at a Time: 'Book Brigade'

Indie Bookstore Goes Viral After Hundreds of Customers Line Up to Help Move Its Inventory to a New Location — One Book at a Time: 'Book Brigade'

Serendipity Books in Chelsea, Michigan, is going viral for its "book brigade," where hundreds of members of the community came out to help the store move around the corner.

300 Customers Form Human Chain To Move Beloved Book Store

After announcing she was moving her independent bookstore about a block away to a new location, her regular customers all had the same question: “How can I help?” – Washington Post

Hallmark Channel IRL: 300 Townspeople Help Move Local Bookstore One Book at a Time

A local bookstore received tremendous support from the local community in moving all of their titles to its new location in an inventive way.

Chelsea residents move 9,100 books one by one to their new home in unique way

Heartwarming! Community at its finest! Hello, neighbor! In short, more stories like this please! Story from WXYZ-TV Detroit | Channel 7: Residents of all ages in Chelsea formed a human chain and helped a local bookshop move each of its 9,100 books — one by one — to a new storefront about a block away Sunday. via boingboing

300 people in a small Michigan town formed a book brigade to...

300 people in a small Michigan town formed a book brigade to move books to a local bookstore’s new location from its old one. The move took ~2 hours and “the brigade even put the books back on the shelves in alphabetical order.” 💬 Join the discussion on kottke.org →

This is what The Guardian writes. People of all ages in a small community in Michigan, USA, decided to help a local bookstore move each of the 9100 books - one by one - to a new bookstore about a quarter from the previous one. The “Book Brigade”, which consisted of about 300 people, was arranged in two lines along the sidewalk in the center of Chelsea. They transferred each book from the former location of Serendipity Books immediately to the ap…