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Research Tecban Brings Consumption Intention on Black Friday

Summary by Terra
The survey counted on the participation of more than 15,000 people in the five regions of Brazil and identified the spending ranges planned by consumers.

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Tecban, the company responsible for managing the Banco24Horas network, carried out a research to identify the Brazilians' intention to buy for Black Friday 2026. The survey involved more than 15,000 people, from 13 to 17 October, through self-service screens of about 4,900 electronic boxes distributed by the five regions of the country. The results show that consumers have different expectations of spending for the period and that, in addition t…

·Rio de Janeiro, Brazil
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Among the most sought after categories, electronics and household appliances lead the consumer's intent to buy; more than half should spend more than R$ 1 thousand

·São Paulo, Brazil
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Black Friday begins more and more early for Brazilians, according to research of intent to buy... The post Black Friday begins more and more early, according to market research apareceu primeiro em Bem Paraná.

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Terra broke the news on Monday, November 9, 2026.
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