Shoppers to Use Black Friday Sales to Stock Up on Essentials

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Pressed by high cost of living and persistent inflation, Americans should take advantage of Black Friday's promotions not only to buy gifts, but also to supply the home with everyday products. An Adobe Research research published by The New York Times indicates that consumers want to take advantage of the discounts to store personal hygiene items, cleaning, basic clothing, baby items and pet products, in search of savings in the household budget.

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Online sales of basic clothing are expected to soar 210% compared to last year, while a 150% increase is predicted for personal hygiene products.