US EditionFuture of TV distribution audience research
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3 Articles
Government intervention needed to improve IPTV adoption
A new report for the Department for Culture, Media and Sport says while a natural shift towards IPTV can be expected, a significant number of households still rely solely on DTT, and without government intervention, some groups may find it difficult to adopt IPTV. Revealing Reality considers the future of TV distribution and the barriers, motivations, and preferences of TV viewers. The report was commissioned by DCMS to understand the barriers p…
Research reveals IPTV switchover concerns
UK policymakers and industry stakeholders are considering the future of DTT and the feasibility of transitioning audiences to IPTV. However, a significant number of households still rely solely on DTT, and without intervention, some groups may struggle with this transition. Conversely, proponents of IPTV point to a number of potential benefits, including greater choice and […]
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