Why Did Volkswagen's Flying Car Dream Crash in China?

Why Did Volkswagen's Flying Car Dream Crash in China?

Volkswagen’s ambitious attempt to enter China’s emerging flying car market ended in failure after years of technical setbacks, legal disputes and fierce competition from domestic manufacturers, underscoring the growing challenges foreign automakers face in keeping pace with China’s rapidly evolving mobility sector. The German automaker launched the project in 2019 as part of its broader […] The post Why Did Volkswagen’s Flying Car Dream Crash in…

Research Insight: German automakers shift strategy as AI powers next-gen cars

Global automakers are facing slower market growth, the rapid rise of Chinese carmakers, and sustained EV investment, with Volkswagen, BMW, and Mercedes-Benz under strain in recent years. While German automakers still lead the global auto industry, revenue and profitability have come under broad pressure over the past two years as competition shifts from volume growth to product value and operating efficiency.