Research: Ad-supported content gives rise to privacy fears

Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content

Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, [...] The post Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content appeared first on ExchangeWire.com.

New data reveals shifting consumer attitudes toward data sharing and advertising

Verve has released its In-app user privacy report 2025, a comprehensive study surveying 4,000 mobile users across the US and UK. The report examines evolving consumer attitudes toward data privacy, personalized advertising, and the value exchange between users and publishers. The research, conducted by Censuswide on behalf of Verve in August 2025, reveals a complex landscape where privacy concerns are intensifying even as consumers show greater …

Research: Ad-supported content gives rise to privacy fears

Research released by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, shares insights from a survey of 4,000 consumers across the UK and US, exploring the […]