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Reputation Is Not Speech and the Cat's Photo Is Not the Cat - 13/07/2026

Summary by Folha De S.Paulo
In a recent article, Betania Tanure, referring to reputational consulting for companies, highlighted a phrase that drew me to the attention to: "The cat's photo n o cat". It seems simple, but carries an important message to the world of organizations: what companies project in communication es, campaigns and speeches? does not always reveal, entirely, what they actually do. Read more (07/13/2026
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In a recent article, Betania Tanure, referring to reputational consulting for companies, highlighted a phrase that drew me to the attention to: "The cat's photo n o cat". It seems simple, but carries an important message to the world of organizations: what companies project in communication es, campaigns and speeches? does not always reveal, entirely, what they actually do. Read more (07/13/2026

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Folha de S.Paulo broke the news on Monday, July 13, 2026.
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