Netflix Retains Lead, HBO Max Gains in New Parks Associates Streaming Rankings

Data: Netflix continues to top US SVoD market

Parks Associates has released its annual Top 10 List of US SVOD Services, based on estimated numbers of subscribers through September 2026 from the firm’s Streaming Video Tracker. The top five streaming services held the same positions, with Netflix holding the top position ahead of Prime Video for the second year in a row, while […]

Report: Netflix subscribers lead US SVOD services for second year

Parks Associates' latest ranking places Netflix at the top of US SVOD services for the second straight year while documenting shifts lower in the list and broad market diversity across subscription and ad-supported models.

Netflix retains lead, HBO Max gains in new Parks Associates streaming rankings

A pop-up virtual reality experience tied to the Netflix series “Stranger Things” at the Sandbox in San Francisco is pictured in June 2026. (Photo by Matthew Keys for The Desk) Netflix maintained its dominance as the most-used streaming service in most American homes during 2026, holding its own against Amazon’s Prime Video for the second year in a row, according to the latest research shared by Parks Associates this week. The firm’s annual Strea…

Netflix retains US streaming lead as HBO Max overtakes Paramount+

Netflix remains the largest US subscription streaming service for the second consecutive year, while HBO Max has overtaken Paramount+ to take sixth place, according to Parks Associates. The research firm’s […]