Barb: UK SVoD homes pass 21m for the first time

Barb: UK SVoD homes pass 21m for the first time

Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 21 million UK homes (71 per cent) had access to a subscription video-on-demand (SVoD) service in Q3 2026. This is slightly up from 20.7 million UK homes in Q2 2026. The data includes HBO Max subscriptions for the first time, after […]

Netflix ad tier gains 800,000 UK homes in a quarter, Barb data show

UK video buyers now find 44% of Netflix's 18.3m homes on its ad plan, up from 41%, while HBO Max debuts at 3.1m. Why total SVOD homes rose by just 290,000.

Barb: UK SVoD homes pass 21m for first time

Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 21 million UK homes (71 per cent) had access to a subscription video-on-demand (SVoD) service in Q3 2026. This is slightly up from 20.7 million UK homes in Q2 2026. https://www.advanced-television.com/2026/11/12/barb-uk-svod-homes-pass-21m-for-the-first-time/

Record 71% of U.K. Homes Have SVOD Service, Led by Netflix at 61%

Netflix maintained its lead in the U.K. streaming market through Sept. 30, reaching 18.3 million homes, or 61% of households, up from 18 million in the previous quarter, according to new data from Broadcasters’ Audience Research Board (BARB), the organization responsible for measuring television audiences and viewing behavior. The streamer also continued to expand its … Continue reading "Record 71% of U.K. Homes Have SVOD Service, Led by Netflix…