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Report: Meta Projected $16B Revenue From Scam Ads in 2024
Internal documents reveal Meta expects 10% of its 2024 revenue, about $16 billion, from scam and banned goods ads despite efforts to reduce fraudulent content by 58%.
- On November 6, 2025, Reuters reported Meta projected about 10% of its 2024 revenue—roughly $16 billion—would come from ads for scams and banned goods, with internal documents showing 15 billion scam ads daily.
- Company documents show executives hesitated to crack down on scam ads, with managers told not to take actions costing Meta more than 0.15% of revenue, while automated ad detection systems deactivate only at 95% fraud certainty.
- Internal figures show higher‑risk scam ads generated about $7 billion, Meta removed more than 134 million pieces of scam content, and the four removed ad campaigns this year made $67 million.
- U.K. regulators reported Meta's products were involved in at least 95% of all payment-related scam losses in 2023, prompting increased legal scrutiny.
- Rob Leathern, former head of Meta’s business integrity unit, and Rob Goldman launched CollectiveMetrics.org to give outside researchers access to ad samples as global scam losses hit at least a trillion dollars last year.
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Internal Documents: Mark Zuckerberg's Meta Earns Billions from Fraudulent Scam Ads
Mark Zuckerberg's Meta projected that 10 percent of its 2024 revenue, amounting to $16 billion, would come from ads for scams and banned goods, according to internal company documents reviewed
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Coverage Details
Total News Sources31
Leaning Left5Leaning Right2Center8Last UpdatedBias Distribution54% Center
Bias Distribution
- 54% of the sources are Center
54% Center
L 33%
C 54%
13%
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