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Meta Projected $16 Billion Revenue from Scam and Banned Ads in 2024: Report
- Thursday's Reuters report said Meta Platforms Inc. projected about 10% of its 2024 ad revenue—around $16 billion—came from scam and banned-product ads.
- Company documents show executives calculated enforcement trade-offs, noting managers were told not to `take actions that could cost Meta more than 0.15% of the company's total revenue` in October 2024.
- Meta's detection rules require a 95% certainty before deactivating an advertiser, and small advertisers must be flagged at least eight times while bigger spenders accrue more than 500 strikes before removal.
- Amid the disclosures, regulators and markets reacted as U.S. Securities and Exchange Commission probes Meta and its shares slid roughly 17.5% last week, while Meta spokesperson Andy Stone highlighted a 58% drop in scam ad reports and over 134 million removals.
- With billions exposed daily, regulators and advocates note Meta Platforms Inc. shows an estimated 15 billion higher-risk scam ads daily and aims to reduce these by 50% in 2025.
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113 Articles
Published internal documents that reveal how the parent company of Facebook, Instagram and WhatsApp benefits from the dark side of the Internet
The IndependentReposted by 
The Independent (US)
The Independent (US)Meta earns billions from ads for scams, report claims
Around 10 per cent of the Facebook owner’s revenue reportedly came from fraudulent ads last year
·London, United Kingdom
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Zero HedgeReposted by 
Nemos News Network
Nemos News NetworkInside Meta's $16 Billion Scam Ad Economy
ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero
·United States
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Facebook, Instagram, WhatsApp: The Meta Group makes billions in sales with fraudulent advertisements on its services – despite the monitoring system.
Coverage Details
Total News Sources113
Leaning Left16Leaning Right9Center22Last UpdatedBias Distribution47% Center
Bias Distribution
- 47% of the sources are Center
47% Center
L 34%
C 47%
R 19%
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