Report: GTA VI preview drives 100,000 Netflix US sign-ups
Ampere Analysis said more than 5% of lapsed viewers reactivated to watch the exclusive preview, which later drew 31.1 million views.
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Report: GTA VI preview drives 100,000 Netflix US sign-ups
A six-hour Netflix exclusive for Grand Theft Auto VI: An Extended Look drove more than 100,000 US sign-ups on launch day, making it Netflix’s third-highest subscriber acquisition peak of 2026, according to Ampere Analysis. The August27th launch of the gameplay-focused preview for the much-anticipated Rockstar Games title outperformed almost every live sports event on Netflix […]
As we already know directly from Netflix, the six-hour exclusive on GTA 6 gameplay was a good idea. The footage generated 31.5 million views in four days and reached the top ten. Analysts believe the streaming platform has gained a lot of new users this year. See more
GTA 6 hasn't even launched yet, and it's already fueling a billion-dollar business. The game's August reveal brought Netflix tons of new customers and coincided with a significant increase in console sales. The article, "GTA 6 Gained Netflix a Mass of New Customers in a Single Day. Rockstar's Game Is Like a Wind in the Sails of Several Industries at Once," was published by GRYOnline.pl on September 10, 2026.
Netflix's bet on Grand Theft Auto 6 gave excellent results. The special video with 27 minutes of gameplay, which was available exclusively on the platform for six hours, took more than 100,000 people to sign the service only in the United States. Read more
GTA VI Extended Look Earned Netflix Around $1M
The Grand Theft Auto VI Extended Look brought in over six figures in paid subscribers for Netflix. According to data provided by Ampere Analysis via gamesindustry.biz, the GTA VI Extended Look saw Netflix gain over 100,000 sign-ups in the USA during the 6 hours of exclusivity on August 27th. If all hundred thousand or so [...]
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