FAST Channels Mainstream In Europe, Says Rakuten Report – SXSW London

FAST Channels Mainstream In Europe, Says Rakuten Report – SXSW London

EXCLUSIVE: It’s a FAST world, and we’re just living in it – at least, that’s what a new report from European streamer Rakuten TV is telling us. Ahead of a presentation at SXSW London today, Rakuten shared insights from its study, The FAST Advantage, which shows that Europeans are taking FAST channels seriously as a […]

FAST goes mainstream as European viewers embrace free streaming, Rakuten TV says

Free ad-supported streaming television (FAST) is moving firmly into the mainstream across Europe, according to new research from Rakuten TV Enterprise. The study, titled The FAST Advantage, found that 73.7% of viewers use FAST services daily or several times a week, while 80.1% now regard FAST as either a primary way to watch television or an alternative to paid streaming subscriptions. The research, unveiled by Rakuten TV CEO Cédric Dufour at S…

Report: FAST goes mainstream

Rakuten TV, the European streaming platform, has unveiled a new research report, The FAST Advantage, exploring how FAST is rapidly becoming a mainstream viewing behaviour across Europe, reshaping how audiences discover, engage with and access content. The findings from the report were presented by Cédric Dufour, CEO and President of Rakuten TV, at SXSW 2026 […]