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Report: Apple gains ground on rivals, but iPhone 18 Pro and iPhone Duo face challenges

Summary by 9to5Mac
In a new investor note sent out this week, GF Securities’ Jeff Pu and Henry Huang project that Apple will be the only major smartphone manufacturer to grow shipments in 2026, even as the global market is expected to shrink by more than 14%. Here are the details. more…

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Apple is expected to be the only major smartphone maker to ship more devices in 2026 than a year earlier. This is according to an analysis by securities broker GF Securities.

While global smartphone sales are expected to decline in 2026, Apple would be better than resisting the trend, with expected deliveries rising. But this dynamic does not benefit all of its models: the iPhone 18 Pro and the iPhone Duo have to deal with production difficulties and less enthusiastic returns for Pro versions.

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machash.com broke the news on Friday, October 16, 2026.
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