US EditionRent-free months and gift cards: How Toronto-area landlords are vying for tenants
- Toronto-Area landlords offered rent-free months, gift cards, and other incentives to attract tenants amid rising condo supply in 2024.
- This surge in incentives followed a record 29,000 new condominium units completed in 2024, with 40 percent entering the rental market, increasing available units by 29 percent year-over-year.
- The availability of rental units built specifically for leasing reached 3.5 percent in early 2025—the highest level in almost four years—while rents fell by 10 percent compared to their 2023 highs, indicating weaker demand.
- Jason Mercer of the Toronto Regional Real Estate Board said demand remains high due to population growth and newcomer attraction, despite government measures reducing immigration and student permits.
- Experts note rental incentives may decline as construction slows, and current tenant-friendly conditions could shift, echoing past trends seen in 2008 and during the COVID-19 pandemic.
15 Articles
15 Articles
Rent-free months and gift cards: How Toronto-area landlords are vying for tenants
TORONTO — Toronto landlords are trying to lure in tenants with rent-free months, complimentary Wi-Fi and $500 gift cards amid an unprecedented supply of condos and lower rents. Real-estate market experts say the fierce competition – which extends beyond the Greater Toronto Area – is giving renters more negotiating power, echoing trends last seen during […]
Rent-free months and gift cards: How Toronto-area landlords are vying for tenants – 105.9 The Region
TORONTO — Toronto landlords are trying to lure in tenants with rent-free months, complimentary Wi-Fi and $500 gift cards amid an unprecedented supply of condos and lower rents. Real-estate market experts say the fierce competition – which extends beyond the Greater Toronto Area – is giving renters more negotiating power, echoing trends last seen during the COVID-19 pandemic. Two months of free rent, free parking and gift cards for food delivery …
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