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Published • Updated

REI taps Target, PetSmart veteran as chief merchant

Summary by retaildive.com
Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.

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retaildive.comretaildive.com
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REI taps Target, PetSmart veteran as chief merchant

Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.

Read Full Article
shop-eat-surf-outdoor.comshop-eat-surf-outdoor.com

REI Names Kristin Shane New Head of Merchandising

REI Co-op announced Monday that Kristin Shane, who previously worked at The Guitar Center, PetSmart and Target, as its new chief merchandising officer.

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Chain Store AgeChain Store Age

REI names new merchandising chief

REI Co-op has added a retail veteran to its C-suite.

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Chain Store Age broke the news in on Monday, March 31, 2025.
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