US EditionRedThread Study Reveals People Analytics Tech Market Hit $10.4B in 2024, but Growth Slows as Vendors Raise Prices, Cut Services, and Lean on Partnerships
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RedThread Study Reveals People Analytics Tech Market Hit $10.4B in 2024, but Growth Slows as Vendors Raise Prices, Cut Services, and Lean on Partnerships
A new study from RedThread Research reveals that the people analytics technology (PAT) market continues to grow—reaching an estimated $10.4 billion in 2024 but at a significantly slower pace than previous years. According to the research, the year-over-year growth rate dropped to 28% in 2024, down from 41% in 2023. Vendors are adjusting their strategies in response: raising prices, trimming included services, and relying more heavily on partners…
RedThread Study Reveals People Analytics Tech Market Hit $10.4B in 2024, but Growth Slows as Vendors Raise Prices, Cut Services, and Lean on Partnerships - IT News Direct
WOODSIDE, Calif., May 29, 2025 /PRNewswire/ — A new study from RedThread Research reveals that the people analytics technology (PAT) market continues to grow—reaching an estimated $10.4 billion in 2024—but at a significantly slower pace than previous years. According to the research, the year-over-year growth rate dropped to 28% in 2024, down from 41% in 2023. Vendors are adjusting their strategies in response: raising prices, trimming included …
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