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Real Estate Romand Tries to Influence, with Measure
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Brokers cautiously adopt influence marketing so as not to upset a Swiss residential sector still attached to discretion. This evolution reflects a trend: to sell a lifestyle, not only square metersReal estate seduction is played on social networks. "Real estate marketing has for a long time been limited to descriptive elements: surface, location, price. From now on, agencies seek to make feel a life experience: one no longer just show a space, o…
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