US EditionReady to drink: Why Molson Coors hopes growth is brewing in its flavour kitchen
- Molson Coors focuses on ready-to-drink products, dubbed 'Flavour Town' by general manager Tan Le, which include Coors Seltzer and Simply Spiked Lemonade.
- RTDs make up one-quarter of Molson Coors' total beer operations and grow by double digits each year, according to vice-president Anthony Purchase.
- Surveys indicate that RTD consumption among respondents rose from 29% in 2021 to 62% in 2025, highlighting their strong presence in the beverage industry, as stated by analyst Candace Baldassarre.
- Baldassarre stated, "It's here to stay" regarding the popularity of seltzers and mixed drinks in the beverage industry.
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Prince George Citizen+20 Reposted by 20 other sources
Ready to drink: Why Molson Coors hopes growth is brewing in its flavour kitchen
TORONTO — A waft of fruity scents surround you as you enter what's known as the flavour kitchen at the Molson Coors brewery in west Toronto.
·Prince George, Canada
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Ready to drink: Why Molson Coors hopes growth is brewing in its flavour kitchen – 105.9 The Region
TORONTO — A waft of fruity scents surround you as you enter what’s known as the flavour kitchen at the Molson Coors brewery in west Toronto. The 23-acre facility — the company’s largest brewery in Canada — opened in 1955, and has for decades served as the base of its operations. It’s there where popular beers such as Molson Canadian and Coors Lights are brewed, quality tested, and packaged before being shipped to stores and restaurants across th…
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