Rakuten TV: CTV Advertisers Looking Beyond Traditional Pre-Roll Spots

Rakuten TV: CTV advertisers looking beyond traditional pre-roll spots

(Stock image via Pexels, Graphic by The Desk) Advertisers across Europe are increasingly looking beyond traditional video ad breaks as connected TV (CTV) matures into a core component of media buying strategies, according to new research released by Rakuten TV Enterprise. The report, “Beyond the Break: Connecting Advertising Strategy With Viewer Experience,” was unveiled Tuesday during Rakuten TV Enterprise LIVE London, the company’s industry ev…

Rakuten TV research points to shift towards viewer-first CTV advertising

Connected TV advertising is entering a new phase of maturity across Europe, with brands increasingly focusing on attention, viewer experience and contextual relevance rather than simple reach metrics, according to new research from Rakuten TV Enterprise. The findings were unveiled at Rakuten TV Enterprise LIVE London, the company’s Connected TV industry forum held at The Shard, where more than 100 executives from the advertising, content and tec…

Report: Connected TV a core part of media investment strategies

Rakuten TV, Europe’s original CTV and streaming experts, has unveiled research examining how the European Connected TV (CTV) advertising landscape is evolving as brands move beyond traditional advertising formats and increasingly prioritise viewer experience, attention, and contextual relevance across the streaming journey. The findings – presented by Sarah Kelleher, Director of Media Marketing, Rakuten TV […]

100% of marketers to add CTV in their media mix as ads move towards the homescreen, pause and display, finds Rakuten TV - InternetRetailing

CTV has evolved from an emerging channel into a core part of media investment strategies across Europe, with a recent survey by Rakuten TV finding that 100% of professionals either actively use or plan to integrate CTV into their media mix, while 70% of respondents across Europe plan to increase their CTV investment over the next 12 months. The study – presented by Sarah Kelleher, Director of Media Marketing, Rakuten TV Enterprise, during Rakute…