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Rakhi gifting gets premium, personal as smaller towns drive festive commerce

Summary by The Hindu Business Line
Tier 3 and Tier 4 markets record the fastest growth. Dadri in Uttar Pradesh leads with around 105% y-o-y growth, followed by Nabarangapur in Odisha, Kasganj, Dhamtari and Nainpur in Madhya Pradesh

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The Hindu Business LineThe Hindu Business Line
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Rakhi gifting gets premium, personal as smaller towns drive festive commerce

Tier 3 and Tier 4 markets record the fastest growth. Dadri in Uttar Pradesh leads with around 105% y-o-y growth, followed by Nabarangapur in Odisha, Kasganj, Dhamtari and Nainpur in Madhya Pradesh

·Chennai, India
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The Hindu Business Line broke the news in Chennai, India on Friday, August 28, 2026.
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