Bonnaroo Co-Founder Dies Days Before 2025 Festival
- Jonathan Mayers, who helped establish Superfly Entertainment and played a key role in creating the Bonnaroo and Outside Lands festivals, passed away just days before the start of Bonnaroo 2025 in Manchester, Tennessee.
- Mayers co-founded Superfly in 1996, helped launch Bonnaroo in 2002 with Ashley Capps and others, and co-founded Outside Lands in 2008 in San Francisco.
- After tensions during the COVID-19 pandemic, Mayers was terminated from Superfly in August 2021, sued the co-founders in early 2022, and the lawsuit was dismissed in 2023.
- Bonnaroo 2025 runs June 12–15 featuring headliners like Tyler, The Creator and Olivia Rodrigo, with organizers planning to plant a tree at the 700-acre site in Mayers' honor.
- Peers described Mayers as a visionary and creative force shaping modern festivals, highlighting his lasting impact on live music and festival culture.
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Outside Lands, Bonnaroo co-founder Jonathan Mayers dies
NASHVILLE, Tenn. (WKRN) — Jonathan Mayers, one of the co-founders of Outside Lands and the Bonnaroo Music & Arts Festival, has died. He was 51, according to obituaries posted by Pitchfork and The Hollywood Reporter. Mayers was the co-founder of Superfly, an entertainment and marketing firm, helping to co-create Bonnarro as well as the Outside Lands festival, which is held annually in San Francisco. His cause of death was not immediately released…
Bonnaroo co-founder dies days before 2025 festival
NASHVILLE, Tenn. (WKRN) — Jonathan Mayers, one of the co-founders of the Bonnaroo Music & Arts Festival, has died, just days before the annual event was scheduled to kick off in Manchester, Tennessee. He was 51, according to obituaries posted by Pitchfork and The Hollywood Reporter. Mayers was the co-founder of Superfly, an entertainment and marketing firm, helping to co-create Bonnarro as well as the Outside Lands festival, which is held annual…

Jonathan Mayers, co-founder of Outside Lands and Bonnaroo, dead at 51
Mayers' flagship events helped usher in the modern era of American music festivals. No cause of death was given.
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