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Raducanu ditches Nike after eight years to sign £2.6m deal with rival
- Emma Raducanu signed a new clothing deal with Uniqlo after her Nike agreement, believed to have lapsed in December, following months of negotiations.
- Her fluent Mandarin and Far East profile make Raducanu valuable to brands where around 20 per cent of sales occur in China, and she will have significant input on her tournament attire, aligning with her fashion interests.
- Next month she will debut the Uniqlo kit at Indian Wells and then wear it at the Miami Open; Uniqlo’s tennis partners have included Roger Federer, Novak Djokovic, and Kei Nishikori.
- Raducanu will gain greater input on attire under the new agreement, which may coincide with potential new coach arrival and underlines her continuing commercial appeal despite form struggles since her US Open win and IMG-era eight-figure deals.
- Following recent health and form issues, Raducanu reached her first final since the US Open with an ad hoc team but then suffered a chest infection and split with coach Francis Roig after the Australian Open.
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35 Articles
Coverage Details
Total News Sources35
Leaning Left5Leaning Right4Center6Last UpdatedBias Distribution40% Center
Bias Distribution
- 40% of the sources are Center
40% Center
L 33%
C 40%
R 27%
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