US EditionRaducanu ditches Nike after eight years to sign £2.6m deal with rival
- Emma Raducanu signed a new clothing deal with Uniqlo after her Nike agreement, believed to have lapsed in December, following months of negotiations.
- Her fluent Mandarin and Far East profile make Raducanu valuable to brands where around 20 per cent of sales occur in China, and she will have significant input on her tournament attire, aligning with her fashion interests.
- Next month she will debut the Uniqlo kit at Indian Wells and then wear it at the Miami Open; Uniqlo’s tennis partners have included Roger Federer, Novak Djokovic, and Kei Nishikori.
- Raducanu will gain greater input on attire under the new agreement, which may coincide with potential new coach arrival and underlines her continuing commercial appeal despite form struggles since her US Open win and IMG-era eight-figure deals.
- Following recent health and form issues, Raducanu reached her first final since the US Open with an ad hoc team but then suffered a chest infection and split with coach Francis Roig after the Australian Open.
19 Articles
19 Articles
Raducanu ditches Nike after eight years to sign £2.6m deal with rival
Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the ...
Emma Raducanu has a major new partner. Previously a spokesperson for the American brand Nike, British tennis player Emma Raducanu has joined Uniqlo as a global brand ambassador. She becomes the first British woman to represent the Japanese sportswear company. Winner of the 2021 US Open and the first British woman since 1977 to win a Grand Slam singles title, Raducanu will make her debut in her new colors at the Indian Wells Open in the United St…
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