R/GA Is Making BBC Studios' First U.S.-Focused Brand Campaign

R/GA Is Making BBC Studios' First U.S.-Focused Brand Campaign

BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The organization has been on a recruitment drive in the U.S. in recent months, hiring various executives to build its expansion of digital...