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Quebec’s finance minister says Ontario’s Crown Royal whisky ban is misguided

Quebec Finance Minister Eric Girard warns Ontario that removing Crown Royal from liquor stores could disrupt Canadian supply chains and harm jobs at facilities in Quebec and Manitoba.

  • On Jan. 20, 2026, Quebec Finance Minister Eric Girard urged Ontario to reconsider plans to pull Crown Royal next month, citing concerns about Canadian supply chains, Girard said.
  • Doug Ford announced the boycott as retaliation for Diageo's Amherstburg closure, which will affect about 200 jobs in Ontario next month.
  • Diageo said it will maintain a Canadian footprint including its GTA headquarters, keep the Gimli, Manitoba plant that employs about 76 people, and bottle Crown Royal at its Valleyfield, Quebec facility.
  • Provincial leaders offered contrasting responses, with Manitoba and Quebec urging caution; the Société des alcools du Québec said it will not remove Crown Royal, while Wab Kinew, Manitoba Premier, asked Doug Ford, Premier of Ontario, to reconsider last week.
  • Considering trade friction with the U.S., Girard warned that 'now is not the time to implement measures that risk further weakening Canadian supply chains,' amid Diageo's shift of some bottling closer to U.S. consumers and the Alabama plant announcement last year.
Insights by Ground AI

37 Articles

Lean Left

The boycott of the Whiskey Crown Royal in Ontario may harm workers at the Valleyfield plant, the Quebec government believes.

·Montreal, Canada
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Lean Left

Quebec denounces the idea of Ontario Prime Minister Doug Ford to remove Crown Royal whisky from Ontario Alcohol Board (LCBO) tablets.

·Montreal, Canada
Read Full Article
Center

The timing is wrong to disrupt supply chains, says Quebec's Minister of Finance.

·Montreal, Canada
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L’actualité broke the news in on Tuesday, January 20, 2026.
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