Published 3 months ago • loading... • Updated 3 months ago
Qualtrics named a Leader in 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms
Qualtrics ranks highest for Ability to Execute and Completeness of Vision, leading all five use cases in Gartner’s 2026 Voice of the Customer Critical Capabilities report.
From PROVO, Utah and SEATTLE, on March 13, 2026, Gartner named Qualtrics a Leader, highest for Ability to Execute and furthest for Completeness of Vision.
Qualtrics' platform captures structured and unstructured feedback and uses AI to reason across data, while listening across channels to connect experience data with operational data for timely action.
For high-security customers, Qualtrics holds FedRAMP High and ISO 42001 certifications and maintains a strategic partnership with CrowdStrike, backed by investments in the Qualtrics Partner Network and XM Institute.
Gartner states the recognition reflects roadmap strength and customer value, marking Qualtrics' fifth consecutive year as a Leader in the Voice of the Customer Magic Quadrant.
Gartner states its publications are opinions and describes AI Experience Agents as shifting from reactive to proactive, highlighting their role in future innovation trends.