US EditionQ&A: Yuzu Builds Community with an Event-driven AAPI Month Campaign
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Q&A: Yuzu Builds Community with an Event-driven AAPI Month Campaign
A trend rising among several dating apps of late is taking meetups offline by hosting in-person events for users to connect outside of the endless digital swirl of swipes, likes and chats that often go nowhere. So when Yuzu, Match Group’s new dating and social app for the Asian community, launched in January 2024, Cindy Lim, Yuzu’s head of brand, jumped right into an event strategy to drive brand awareness and app downloads. A team of one who wo…
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