The firm assumes a key strategic role to optimize the organization of the Ifema car event from 2026.
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The landing of Formula 1 in Madrid continues to incorporate new strategic partners for its premiere in 2026. PwC Spain has become Local Event Supporter of the Formula 1 Spanish Grand Prix, an alliance with which the firm of professional services will provide specialized consultancy to analyze, measure and enhance the economic, business and social impact that will generate the arrival of the championship in the capital. The agreement, reached wit…